Psyche's Circuitry

There is a lot of polarized dialogue about the role of communication technologies in our lives – particularly mobile devices and social media: Technology is either ruining us or making our lives better than ever before. For the worried crowd, there is the notion that these technologies are doing something to our brain; something not so good – like making us stupid, numbing us, weakening social skills. It recalls the famous anti-drug campaign: This is your brain on drugs. In the original commercial, the slogan is accompanied by a shot of an egg sizzling on a skillet.

So, this is your brain on technology? Is technology frying our brain? Is this a good metaphor?

One fundamental problem with this metaphor is that these technologies are not doing anything to us; our brain is not “on” technology. Rather, these technologies are tools. When we use tools, we change the world and…

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